In the UK, we're seeing rapid growth in electric vehicles. In 2019, electric & hybrid electric registrations increased by 13.1%. In 2020 there were 61 electric vehicles available within the EU market. By 2040, it's assumed hybrid vehicles will represent between 41% and 58% of new vehicle sales, and battery EVs will grow to represent 10.6–26.6M cars.

| EVs’ characteristics | Challenges for tyres |
|---|---|
| Extended driving range | Reducing tyre weight and improving rolling resistance |
| Silent electric engine | Reducing tyre impact noise |
| Higher torque of electric engine | Improving tyre wear resistance |
| Weight of the batteries | Increasing tyre load capacity |
| Your EV tyres have been specifically designed for your electric vehicle. Therefore, the original tyres should be replaced with the same brand and pattern as before. |
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B-SILENT is a technology to reduce “in-vehicle noise”. The special material “absorbs” the tyre cavity noise.

ENLITEN technology offers lower rolling resistance than the average tyre, which significantly reduces CO2 emissions.

OLOGIC technology combines a larger tyre diameter with higher internal air pressure, greatly limiting deformation in the contact patch.